Social Media & Digital Marketing Specialist

Des Moines, IA

Arona Home Essentials has a long legacy as an industry leader, with continued growth regardless of the economy in the Rent-to-own industry.  We are built on a foundation of excellence, customer focus, quality products and services. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions.

We currently operate 55 stores in 13 states, including Puerto Rico. We are looking for a creative, sales-driven Social Media Expert (all platforms) to help grow our brand, increase store traffic, and generate high-quality leads for our Rent-to-Own/Retail business.

This role is about more than posting — it’s about driving dollars.

What You’ll Do:

  • Create and execute a social media strategy that drives in-store traffic and online leads
  • Promote weekly specials, tax season campaigns, rebooking opportunities, and new inventory
  • Manage and optimize paid ads (Meta, TikTok, Google, etc.)
  • Oversee Facebook Marketplace listings and local lead generation
  • Create engaging content (reels, short-form videos, promos, testimonials)
  • Track analytics and adjust campaigns to improve ROI
  • Support multiple locations with localized marketing efforts

What We’re Looking For:

  • Experience managing social media for retail or consumer-facing businesses
  • Strong understanding of paid ads and local targeting
  • Ability to create compelling offers and calls-to-action
  • Skilled in short-form video and promotional content
  • Data-driven mindset with a focus on lead conversion
  • Self-starter who understands urgency and revenue impact

Success in This Role Looks Like:

  • Increased store traffic
  • More qualified leads
  • Higher rebooking rates
  • Strong engagement and brand presence in local markets

If you know how to turn content into customers and engagement into revenue — we want to talk to you.